One of the greatest misconceptions in our industry is that you need to know a lot of people to succeed. In fact, most people won't even JOIN a network marketing opportunity until they have a "Mental Checklist" of people who are likely to join also! This creates a lottery mentality where everyone just hopes to sign a few of their contacts and get lucky.
Seriously, it amazes me that people still buy into this weak-minded approach. And THEN, when it doesn't work out, they blame network marketing! Give me a break.
POSERS create a mental checklist, contact a few of them and, if no one jumps at it, they quit.
AMATEURS make a common mistake. I made it. Most people I know made it. And that is... to make a written list and then proceed to contact those prospects until they run out... all the while hoping they can get some to join before they don't have anyone left to talk to.
I remember when I finally ran out. It was very depressing and discouraging. I didn't know what to do. And then I learned how Professionals approach prospecting, which I will now share with all of you.
PROFESSIONALS do the following:
- They make a written list of prospects
- They begin to invite those prospects to view the opportunity
- AND THEY NEVER STOP ADDING PROSPECTS TO THEIR LIST
If they think of other people, they add them to the list.
If they meet someone new, they add them to the list.
And they make sure to constantly put themselves in a position to meet new people.
They raise their awareness and WORK to add at least 2 people to their list EVERY DAY. If you think about it, that skill is not that difficult, even for introverted people like me. If you open your mind to people and if you get out of your house and into the world, adding 2 a day is very possible. And that would give you an extra 730 people a year to talk to!!!!
And please understand that I'm not talking about turning you into some kind of predator. We don't hunt for people and as soon as we find them, jump down their throats with the opportunity. Professionals just add them to the list and then, at an appropriate time, expose that person to the opportunity in a professional way.
Remember, we're in a sorting business, not a convincing business. All we do is give people an opportunity to understand what we do and then, either they will see it or they won't.
Professionals make that approach in a way that doesn't pressure, bully or offend.
Amateurs are just trying to make a quick buck. The internet is full of them. They wreck relationships and you can smell them a mile away.
Being a Network Marketing Professional is a decision, and it's an awesome way to have the ultimate career.
So my assignment for all of you would be to:
1. REMAKE your contact list with as many names as possible. No prejudging. Every name can lead you to another name.
2. DECIDE to add at least 2 people per day to that list.
3. Begin working on a Professional way to approach & invite
I hope that's helpful.
Your friend,
Eric Worre - Network Marketing Professional
Thursday, November 27, 2008
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