Thursday, November 27, 2008
Never-Ending Prospects!
Seriously, it amazes me that people still buy into this weak-minded approach. And THEN, when it doesn't work out, they blame network marketing! Give me a break.
POSERS create a mental checklist, contact a few of them and, if no one jumps at it, they quit.
AMATEURS make a common mistake. I made it. Most people I know made it. And that is... to make a written list and then proceed to contact those prospects until they run out... all the while hoping they can get some to join before they don't have anyone left to talk to.
I remember when I finally ran out. It was very depressing and discouraging. I didn't know what to do. And then I learned how Professionals approach prospecting, which I will now share with all of you.
PROFESSIONALS do the following:
- They make a written list of prospects
- They begin to invite those prospects to view the opportunity
- AND THEY NEVER STOP ADDING PROSPECTS TO THEIR LIST
If they think of other people, they add them to the list.
If they meet someone new, they add them to the list.
And they make sure to constantly put themselves in a position to meet new people.
They raise their awareness and WORK to add at least 2 people to their list EVERY DAY. If you think about it, that skill is not that difficult, even for introverted people like me. If you open your mind to people and if you get out of your house and into the world, adding 2 a day is very possible. And that would give you an extra 730 people a year to talk to!!!!
And please understand that I'm not talking about turning you into some kind of predator. We don't hunt for people and as soon as we find them, jump down their throats with the opportunity. Professionals just add them to the list and then, at an appropriate time, expose that person to the opportunity in a professional way.
Remember, we're in a sorting business, not a convincing business. All we do is give people an opportunity to understand what we do and then, either they will see it or they won't.
Professionals make that approach in a way that doesn't pressure, bully or offend.
Amateurs are just trying to make a quick buck. The internet is full of them. They wreck relationships and you can smell them a mile away.
Being a Network Marketing Professional is a decision, and it's an awesome way to have the ultimate career.
So my assignment for all of you would be to:
1. REMAKE your contact list with as many names as possible. No prejudging. Every name can lead you to another name.
2. DECIDE to add at least 2 people per day to that list.
3. Begin working on a Professional way to approach & invite
I hope that's helpful.
Your friend,
Eric Worre - Network Marketing Professional
The Importance Of A Good Upline!
• Some said they just didn't get along with them, didn't receive the proper amount of respect or got their feelings hurt in one way or another.
• Others said they were disappointed in the support they were receiving.
• Still others were wondering if they even had a chance to succeed since their upline was no longer actively building a business.
My answer to all of them was the same...
WHO CARES ABOUT YOUR UPLINE?!?!?!?!?!?!
This dependent mindset has always confused me. Maybe it's a hold over belief system from working in the traditional world. Maybe it's the need to blame someone else for their lack of success. Maybe it's just avoidance behavior so they don't have to face the reality that they just might have to step forward and lead. I don't know for sure.
All I know is this... I have NEVER viewed my upline as critical to my success.
That responsibility falls on my shoulders.
A common trait of the true Network Marketing Professional is they don't feel the need for "upline support". Of course, they'll work with their upline if they are like-minded and use them as a resource from time to time, but they never use them as an excuse.
So each of you just might want to engage in the following exercise... Call your upline and say "Thank you so much for the introduction to the company. I'm just calling to say goodbye. I'll be surpassing your levels of success very soon. I'm sure we'll connect from time to time at events, on conference calls or at training functions and we might even help each other out with 3-way calls or some other form of mutual support, but as for me and my business... I'll take it from here." (Of course, all of that would be said with a smile, not with a negative attitude)
If you do that, maybe... just maybe, you're ready to take your business and your life to the next level.
Your friend,
Eric Worre - Network Marketing Professional
Monday, October 27, 2008
The Power Of Forgiving Yourself... and Others!!
- Not being faithfully using your company's products
- Screwing up your prospects
- Not fully engaging in building your business
- Not advancing to the next rank
- Failing to hit a goal
- Allowing distractions to take you off track
- Being inconsistent in your building efforts
- Someone hurt your feelings and you allowed that to stop your growth
- Not stepping into your role as a leader
- Running good people out of your organization
- Or a MILLION other challenges!
A personal note for all of you…
Over the past year or so, I have NOT been my most solid when it comes to building my organization. Among other challenges, I went through a divorce and even though it was very amicable, it took a toll on me and my ability to lead. Don't get me wrong, I made lots of money during that time, but I wasn't the leader I should have been and parts of my group suffered. And since the beginning of this year I've really beaten myself up over it.
That is something I think we all do. When we don't live up to our own expectations, we beat on ourselves and beat on ourselves and beat on ourselves. It's so unhealthy and so unproductive!
Over the past 3 months, I've come to the realization that this is a pattern I need to change in my life and I've made significant progress in this area.
The following is what I've used to make that happen…
When it comes to success in Network Marketing (and in life), you can count on two things:
1. You WILL make mistakes. Mistakes in judgment. Mistakes in execution. Mistakes in what you leave out. Mistakes in what you put in. Expect it.
2. No matter now prepared you think you are, this business will test you and this business will surprise you. Just when you think you have it "all wrapped up", something happens to humble you.
I have learned that, too often, people in network marketing hold onto their "failures" and dwell on them. It's like obsessively chewing on the same piece of gum for year after year, as it collects more gunk, bacteria, mouth goo, etc. You wouldn't do that would you? But so many people dwell on their "failures". Or on how someone or something else failed them.
Look, the problem with dwelling on all this is… what you dwell on… you are actually just rehearsing and retraining your mind to do the next time around!
That is the problem with "slumps". The more you dwell on how awful you are doing, the more you carry those emotions into your efforts. It's like putting a 100 pound lead weight around each leg and then trying to jump out of a 30 foot hole!
What you mentally dwell on with strong emotion is what you communicate to your subconscious mind that you want it to do!
Despite all your positive programming, which I believe in and teach, your negative programming through dwelling on mistakes will more likely influence how you think, act and respond, because it is most familiar and it is what you believe in with strong emotion.
Remember this: the unconscious is most impressed by anything that includes strong emotion, repetition and strong belief. It does what is most familiar, not what you necessarily most consciously may want.
So avoiding this negative loop requires better attitudes toward learning. It requires the discipline and awareness to notice when you are beating on yourself and to STOP IT. And it requires acceptance of mistakes.
If you find yourself dwelling on the past or getting mad that you are not making fast enough progress, try the following two steps:
1. Get yourself in a nice meditative state. Or if you're not into that, just get yourself into a quiet place and take a series of deep breaths.
2. Then, to yourself, silently, repeat the following (put it on a 3x5 card if necessary so you have it with you):
"I made mistakes as part of my learning. I HAD to make those mistakes to see where I can move to next. There is no way I could NOT have made them. Those mistakes are the foundation of new power just as soon as I forgive and release them.
Since more mistakes will always be unavoidable, I will embrace them MORE quickly, forgive MORE easily, so I can more quickly move into POWER.
Forgiving others, and letting them go is good training for forgiving myself. So even if they don't "deserve" it I will do it for my own sake. I will either get what I want or learn what I need to. Mistakes are just MARKERS, marking out where I can step into new freedom, choice, power and growth.
I may wish I had been born more evolved or perfect, but THIS is my path and I embrace it, I may not always like it, I may slip and grumble, BUT THIS IS MY PATH. I will let my learning's pull me forward and I will never stop learning until I draw my last breath."
For all of my Network Marketing Professional friends, I want you to know there is tremendous power in forgiving yourself. Please take a moment and do that right now. And in the future, if you realize you're beating yourself up again, REMEMBER to keep doing it as you move forward on your journey.
I remain your biggest fan,
Eric Worre – Network Marketing Professional
P.S. For my friends in Non-English speaking countries around the world, if you could please translate this and post it in the discussion board, I'd appreciate it. Thanks.
Sunday, October 26, 2008
Antioxidant Berries
Monday, October 20, 2008
Wiping Rejection From Your Mind!
Now, I admit, that's a pretty extreme re-frame. But notice the fun state of mind it allows me to have.
My actual attitude in any situation involving a prospect is: "I will either get what I want (which is simply helping them understand what I have to offer so they can determine if it fits into their life) or I will enjoy the process of learning what I need to get what I want".
Now, just imagine holding THAT belief in front of you as you consider approaching a prospect you'd like to have in your business.
It is the MEANING you assign to approaching prospects that matters most.
Here is an example:
I have had SO many people tell me they can't even talk to a prospects. I always ask them the following question...
"Ok. Suppose that amazing prospect you "can't" talk to was standing there and a guy was coming up behind them with a knife raised in the air, about to bring it down and stab them. Then could you talk to them and at least yell, "Hey! Look out!"
Every person I have ever asked that has at least said "yes" and many of them have said they would go on to try to take the knife away from the guy.
I always say, "Congratulations. That's talking to a prospect!"
They always look at me kind of funny and say, "well, that's different. I would be doing something good for them, in that case".
Wow. As if talking to a prospect and giving them the chance to possibly enter your world ISN'T A GOOD THING?
Really the only difference is the meaning YOU assign to it.
Instead of the prospect being the judge of your value what if you just viewed talking to them as a way to enjoy exploring the possibilities of working together on something meaningful and fun.
Doesn't that beat the view of talking to a prospect as a life or death situation?
The bottom line: rejection cannot exist in a properly directed mind. There is only the meaning YOU assign!
The key here is to stay playful, have fun and assign the right meaning, the meaning that serves you, rather than the one that stops you in your tracks.
Have fun and enjoy learning through every experience!
Eric Worre - Network Marketing Professional
Saturday, September 27, 2008
Plan-Do-Review
You come up with a Plan. You Do it. Then you Review it to see if you can make the next Plan better.
Then you Do the better Plan. Then you Review the results again to see if you can make the next Plan better. It's a never-ending cycle.
In Prospecting, Plan-Do-Review.
In Presenting, Plan-Do-Review.
In Recruiting, Plan-Do-Review.
In Getting People Started, Plan-Do-Review.
In Training, Plan-Do-Review.
In Leadership, Plan-Do-Review.
It works in literally every area of your life... a constant polishing of your skills.
Amateurs tend to do one of two things:
1. They Plan and Do but then just repeat the same thing over and over again without seriously Reviewing to see how they could get better.
2. They never Plan but just Do what they're told. Do do do do do. And when things don't work out, they blame blame blame blame blame.
Professionals Plan-Do-Review in all aspects of their business.
Tuesday, May 13, 2008
Reasons We Lose Motivation!!!
1. Lack of confidence - If you don’t believe you can succeed, what’s the point in trying?
2. Lack of focus - If you don’t know what you want, do you really want anything?
3. Lack of direction - If you don’t know what to do, how can you be motivated to do it?
How to Boost Confidence
The first motivation killer is a lack of confidence. When this happens to me, it’s usually because I’m focusing entirely on what I want and neglecting what I already have. When you only think about what you want, your mind creates explanations for why you aren’t getting it. This creates negative thoughts. Past failures, bad breaks, and personal weaknesses dominate your mind. You become jealous of your competitors and start making excuses for why you can’t succeed. In this state, you tend to make a bad impression, assume the worst about others, and lose self confidence.
The way to get out of this thought pattern is to focus on gratitude. Set aside time to focus on everything positive in your life. Make a mental list of your strengths, past successes, and current advantages. We tend to take our strengths for granted and dwell on our failures. By making an effort to feel grateful, you’ll realize how competent and successful you already are. This will rejuvenate your confidence and get you motivated to build on your current success.
It might sound strange that repeating things you already know can improve your mindset, but it’s amazingly effective. The mind distorts reality to confirm what it wants to believe. The more negatively you think, the more examples your mind will discover to confirm that belief. When you truly believe that you deserve success, your mind will generate ways to achieve it. The best way to bring success to yourself is to genuinely desire to create value for the rest of the world.
Developing Tangible Focus
The second motivation killer is a lack of focus. How often do you focus on what you don’t want, rather than on a concrete goal? We normally think in terms of fear. I’m afraid of being poor. I’m afraid no one will respect me. I’m afraid of being alone. The problem with this type of thinking is that fear alone isn’t actionable. Instead of doing something about our fear, it feeds on itself and drains our motivation.
If you’re caught up in fear based thinking, the first step is focusing that energy on a well defined goal. By defining a goal, you automatically define a set of actions. If you have a fear of poverty, create a plan to increase your income. It could be going back to school, obtaining a higher paying job, or developing a profitable website. The key is moving from an intangible desire to concrete, measurable steps.
By focusing your mind on a positive goal instead of an ambiguous fear, you put your brain to work. It instantly begins devising a plan for success. Instead of worrying about the future you start to do something about it. This is the first step in motivating yourself to take action. When know what you want, you become motivated to take action.
Developing Direction
The final piece in the motivational puzzle is direction. If focus means having an ultimate goal, direction is having a day-to-day strategy to achieve it. A lack of direction kills motivation because without an obvious next action we succumb to procrastination. An example of this is a person who wants to have a popular blog, but who spends more time reading posts about blogging than actually writing articles.
The key to finding direction is identifying the activities that lead to success. For every goal, there are activities that pay off and those that don’t. Make a list of all your activities and arrange them based on results. Then make a make an action plan that focuses on the activities that lead to big returns. To continue the example from above, a blogger’s list would look something like this:
1. Write content
2. Research relevant topics
3. Network with other bloggers
4. Optimize design and ad placements
5. Answer comments and email
6. Read other blogs
Keeping track of your most important tasks will direct your energy towards success. Without a constant reminder, it’s easy to waste entire days on filler activities like reading RSS feeds, email, and random web surfing.
When my motivation starts to wane, I regain direction by creating a plan that contains two positive actions. The first one should be a small task you’ve been meaning to do, while the second should be a long-term goal. I immediately do the smaller task. This creates positive momentum. After that I take the first step towards achieving the long-term goal. Doing this periodically is great for getting out of a slump, creating positive reinforcement, and getting long-term plans moving.
It’s inevitable that you’ll encounter periods of low energy, bad luck, and even the occasional failure. If you don’t discipline your mind, these minor speed bumps can turn into mental monsters. By being on guard against the top 3 motivation killers you can preserve your motivation and propel yourself to success.
Monday, May 12, 2008
Spot The Leader!
Thursday, May 8, 2008
Power Boost!!!
AGEL OHM is formulated to help provide a boost of extra power. It’s a potent blend of vitamins, minerals and herbs, with a proper diet and regular exercise. OHM is packed with coenzymes that smooth the way for the breakdown of carbohydrates into immediate energy. So, it helps you resist stressful influences, and it enhances your body’s performance and the most important- Mental Focus!!!
Active Ingredients:
Taurine, D-Ribose, Schizandra Fruit, Apple Cider Vinegar, Panax ginseng, Rhodiola, Thiamine HCL, Riboflavin, Niacinamide, calcium Pantothenate, Pyridoxine HCL, Cyanocobalamin, Chromium Chelate, Vanadium Chelate, Inositol.
Ingredients like Schizandra, Rhodiola and Panax Ginseng help increase your resistance against stressful influences and it may help your body’s performance and mental focus, as well as reduce physical recovery time. Meanwhile, Taurine, a wide range of B vitamins, and D-Ribose, which has been shown to enhance physical performance and strength.
Agel scientists combined all of these top-of-line ingredients together into a unique proprietary formula to create a portable pack for when you need a blast of energy and alertness.
Tuesday, May 6, 2008
Shortcut to Success!!!
***PLAN** **while others are playing.
***STUDY** **while others are sleeping.
***DECIDE** **while others are delaying.
***PREPARE** **while others are daydreaming.
***BEGIN** **while others are procrastinating.
***WORK** **while others are wishing.
***SAVE** **while others are wasting.
***LISTEN** **while others are talking.
***SMILE** **while others are frowning.
***COMMEND** **while others are criticizing.
***PERSIST** **while others are quitting.
Saturday, May 3, 2008
Managers Are Made, Not Born
Tuesday, April 29, 2008
Ageless Intensive Anti-Aging Gel Serum
Friday, April 25, 2008
Ageless Refreshing Antioxidant Misting Gel
Ageless Revitalising Gel Scrub
Ageless Gentle Daily Cleaning Gel
Sunday, April 20, 2008
80:20 = DREAMERS: ACHIEVERS
You can apply the 80/20 Rule to almost anything, from management to the way we live.
Pareto's Principle, the 80/20 Rule, should serve as a daily reminder to focus 80 percent of your time and energy on the 20 percent of your work that is really important. Don't just "work hard", work smart on the right things.
The simple fact is not everyone can be a famous artist. Not everyone will start a million dollar business, however you can work smarter TODAY to find greater fulfillment, and that is what living an 80/20 lifestyle is all about. Best of all, your likelihood of becoming one of the famous artists or entrepreneurs is enhanced if you adjust your life to follow the 80/20 Rule whereby you will tap into what you do best more often than NOT!!
Thursday, April 17, 2008
TURN AROUND UNDERPERFORMERS
1. Discuss the team's performance. Recognize the heroes and their achievements. Then clearly outline problem areas where the team must make dramatic improvements. If you soften your message, you won't communicate the situation's urgency.
2. Break with the past. Assure reps that no matter how bad things were before, from now on, everyone can be a winner. The past is over and things are going to change dramatically--if everyone is willing to take necessary steps.
3. Ask for a commitment. Set new goals that are attainable, yet higher than they used to be. Reps may afraid at first, but they'll soon become proud of what they accomplish and begin to recognize that they really can be winners.
Tuesday, April 15, 2008
How PEAK Performers Take Control Of Their Lives
Sunday, April 6, 2008
Suspension Gel Technology, for supplements

Tuesday, April 1, 2008
7 Steps Blast Off
Monday, March 31, 2008
What Makes You Eat More Food
Time of Day
Through routine, we condition our bodies to expect breakfast, lunch and dinner at the same time each day, says Randy Seeley, a professor of psychiatry at the University of Cincinnati." Part of the reason you're hungry at noon is because that's the time you've eaten for the last 100 days."
Sight
Research using MRIs shows that brain patterns of people viewing photos of foods they like and foods they don't like are "very different," Seeley says. "The body anticipates when food is about to enter the system." And that's why your mouth starts watering when you see Mom's pie.
Variety
Even after eating a large meal, we often "make room" for dessert, because a desire for sweets hasn't been satisfied. Ann Gaba, a registered dietitian at New York Presbyterian Hospital, says that sometimes all it takes is a bit of fruit in a salad during a meal to curb a sugar craving.
Smell
Scent is one of the key ways we cue our bodies that food is near. Once the trigger goes off, it can induce the insulin secretion that makes us think we're hungry. Says Sharron Dalton, a nutrition professor at New York University: "Smell and sight alone activate the appetite cascade."
Alcohol
Drinking has not been scientifically proved to stimulate appetite, but too much beer, wine or liquor can impair judgment, causing us to eat more. "Most people who are on a diet will say it's a lot harder to push themselves away from the table if they've been drinking," observes Seeley.
Temperature
The colder the temperature, the more people tend to eat, which is why restaurants often keep thermostats low. "Your metabolism drops when it's time to eat, and eating warms you up," says David Ludwig, professor of pediatrics at Harvard. "Heat is a satiety signal."
Refined Carbs
After a meal heavy in refined carbohydrates, like white pasta, the body may crave food again within only a few hours. These foods cause blood sugar to drop, and "when our blood sugar is crashing, we're going to be a lot more interested in food in general," Ludwig says.
Sunday, March 30, 2008
Agel Skin Care - Available from March 26, 2008

Agel Ageless Skin Care:
Incredible Nutrition For Your Skin
Agel Enterprises is known for its proprietary blend of gelceutical nutrients. By formulating a skin care line called Agel Ageless Skin Care.
After realizing that EXO is great for antioxidant & anti-aging nutritional value taken internally, many of Agel’s customers started requesting a skincare product based on this product. Ageless was created…
With the help of the creator of Aveda’s Personal Care Line, Agel developed an entire line up of seven unique products. Each product alone brings dynamic results to its users, but with all seven of the products combined in a system, your skin can be breathtakingly rejuvenated quicker than you would imagine. You can have beautiful skin without invasive surgeries, or painful chemical peels that basically tear your skin to shreds.
The Agel Ageless Skin Care line is made up of all natural ingredients derived from potent antioxidants such as grape seed and pomegranate extract. This will help slow down aging and keep you looking youthful and aging gracefully, beautifully and healthfully.
The product line-up as follows:
Anti-Aging Gel Serum - to help firm your skin, reduce lines and wrinkles, and bring your skin back to its healthy natural colour.
A Gel Scrub - to gently remove dead skin, exfoliating without the painful acid wash.
To accompany these two main products, there are five others in the Ageless Skincare line to keep your skin looking refreshingly beautiful. These are:
Daily Cleansing Gel Formula - so you can wipe off the day’s make-up, plus all of the other impurities that the environment forces into your skin.
The Anti-Oxidant Misting Gel - which will hydrate your skin, plus gently remove the day’s worth of dirt and grime from your skin.
The Agel Age Defying Eye-Gel - keeping the area around your eyes looking as refreshed as possible, smoothing the little worry and squint lines that have developed over the years.
Nourishing Night Gel - to add nutrients to your skin, rejuvenate the production of collagen, giving your skin more elasticity, and helping you produce more healthy cells.
The Daily Moisturizer - to get you through an entire day, plus help fight toxins with the added antioxidant vitamin E.
Can't Wait For MIN
MIN:
Look Great and Feel Better MIN - The "Vitamineral" Power Pack
Vitamins and minerals are vital to healthy living. They function as coenzymes and cofactors that are involved in nearly all biochemical processes in your body. When you aren't getting the vitamins and minerals you need, your energy goes down and your health suffers.*
Unfortunately our diet today is big on processed, refined, and treated foods. And many of these items have little or none of the vitamins and minerals that we need. Airplane meals, fast food, and microwave dinners only make the problem worse.*
Supplementing your diet with vitamins and minerals has never been more important than it is today. But if you're one of the many who has a hard time gulping down pills and capsules, this isn't easy. And how can you know that the pills you do choke down are actually providing you with the nutrients that you need? Not to mention the bad taste, horrible smell, and inconvenience.*
Now you can get the nutrition you need, without having to swallow huge, foul-smelling, or bad-tasting pills. Agel MIN is a perfect formulation of your daily vitamins and minerals. Not too much and not to little - just the right blend of what you need to look great and feel even better. MIN provides 100 percent of the recommended daily intake (RDI) of essential vitamins and as much as 50 percent of the RDI of the essential minerals.
Typical supplements in pill form may not be fully absorbed, but thanks to Agel's suspension gel technology, these vitamins and minerals are readily absorbed and digested. All of the minerals used in Agel products are Albion chelates. The Albion chelation process takes a mineral and binds it to and wraps it in amino acids. This allows your body to easily absorb the minerals, which it otherwise would have a hard time doing.
No more money down the drain and no more pills stuck in your throat. With MIN, the amount of nutrients on the package is the amount of nutrients you get! Agel's MIN is available in boxes of 30 Gel Packs (a 30 day supply).
I am Chan. I am Agel!
Saturday, March 29, 2008
Minutes Of Meeting - Wed 26th March 2008
Committment made :
01. Assign follow up responsibility for VXL prospects and communicate list - Jordan 27/3
02. Follow up on assigned VXL prospects - All 31/3
03. Think about new prospecting initiatives for VXLom
- Websites, Fit Challenge, Advertisements, Money Games Contests
04. Everyone to attend next I AM AGEL event in July 2008
05. Everyone to attend Team Duplication Nation Training Session on 5 April
06. Everyone to attend Team Wednesday PBR
07. Everyone to maintan 10 mag / 10 CD stock
08. Everyone to execute 20 mag drop by 15 April
09. Everyone to prospect 2/day -- deliver prospect list of 10 and 2 invites to each Wed PBR
10. Champions for Team Blog
- Open University - David
- Agel Business - KJ
- Agel Product EXO - Fong
- Agel Product OHM - Kelven
- Agel Product Min - Chan
- Agel Product FIT - Jordan
- Agel Product UMI - Mike
- Agel Product Ageless - KJ
Others matter :-
01. Brainstorm results on H2 build believe in Product
- Use product daily - make it a habit
- Use product until +ve experience
- Increase wellness knowledge - ask more, research more & read more
- Increase product knowledge - ask more, research more & read more
- Determine reason for use
- Draft and practise your own rock star product testimony
- Practise sharing other peoples' rock star product testimony
- Become an 'expert'
- Sharing with others
- Look for information proactively
02. Brainstorm results on H2 build believe in Business
- Leverage on other people success
- Attend major events
- Attend training
- Draft and practice your own rock star biz testimony
- Read up and practise sharing other people success story
03. Brainstorm results on H2 build believe in Self
- Spend time daily to reflect on your dreams
- Spend time daily on personal development
Friday, March 28, 2008
How Anti-Oxidants Work
By Jeanie L. Davis
A WebMD Weight Loss Clinic-Feature
An apple slice turns brown. Fish becomes rancid. A cut on your skin is raw and inflamed. All of these result from a natural process called oxidation. It happens to all cells in nature, including the ones in your body.
To help your body protect itself from the rigors of oxidation, Mother Nature provides thousands of different antioxidants in various amounts in fruits, vegetables, whole grains, nuts, and legumes. When your body needs to put up its best defense, especially true in today's environment, antioxidants are crucial to your health.
Here's how oxidation works. As oxygen interacts with cells of any type - an apple slice or, in your body, the cells lining your lungs or in a cut on your skin -- oxidation occurs. This produces some type of change in those cells. They may die, such as with rotting fruit. In the case of cut skin, dead cells are replaced in time by fresh, new cells, resulting in a healed cut.
This birth and death of cells in the body goes on continuously, 24 hours a day. It is a process that is necessary to keep the body healthy. "Oxidation is a very natural process that happens during normal cellular functions," researcher Jeffrey Blumberg, PhD, professor of nutrition at Tufts University in Boston, tells WebMD.
Yet there is a downside. "While the body metabolizes oxygen very efficiently, 1% or 2% of cells will get damaged in the process and turn into free radicals," he says.
"Free radicals" is a term often used to describe damaged cells that can be problematic. They are "free" because they are missing a critical molecule, which sends them on a rampage to pair with another molecule. "These molecules will rob any molecule to quench that need," Blumberg says.
The Danger of Free Radicals
When free radicals are on the attack, they don't just kill cells to acquire their missing molecule. "If free radicals simply killed a cell, it wouldn't be so bad¹ the body could just regenerate another one," he says. "The problem is, free radicals often injure the cell, damaging the DNA, which creates the seed for disease."
When a cell's DNA changes, the cell becomes mutated. It grows bnormally and reproduces abnormally -- and quickly.
Normal cell functions produce a small percentage of free radicals, much like a car engine that emits fumes. But those free radicals are generally not a big problem. They are kept under control by antioxidants that the body produces naturally, Blumberg explains.
External toxins, especially cigarette smoke and air pollution, are "free radical generators," he says. "Cigarette smoke is a huge source of free radicals." In fact, our food and water also harbor free radicals in the form of pesticides and other toxins. Drinking excessive amounts of alcohol also triggers substantial free radical production.
Free radicals trigger a damaging chain reaction, and that's the crux of the problem. "Free radicals are dangerous because they don't just damage one molecule," Blumberg explains. "One free radical can set off a whole chain reaction. When a free radical oxidizes a fatty acid, it changes that fatty acid into a free radical, which then damages another fatty acid. It's a very rapid chain reaction
These external attacks can overwhelm the body's natural free-radical defense system. In time, and with repeated free radical attacks that the body cannot stop, that damage can lead to a host of chronic diseases, including cancer, heart disease, Alzheimer's disease, and Parkinson's disease.
Oxidative damage in skin cells is caused by cumulative sunlight. But if free radicals are in an internal organ - for example, if asbestos is in your lungs -- it stimulates free radical reactions in lung tissue. "Cigarette smoke has active free radical generators," says Blumberg. That's why stopping smoking is the biggest step anyone can take to preserving their health.
In the 21st century, people need to get more antioxidants in their diet to offset all these assaults, he says. "These toxins are ubiquitous in the environment. If you live in a city, you breathe the air. The oxidative burden [on the body] is much, much, much higher than it was 200 years ago. It's a fact of modern life, so we have to take that into consideration."
When you follow the USDA's advice to eat multiple servings of fruits and vegetables, you're compensating for the effects of environmental toxins. Your body simply doesn't produce enough antioxidants to do all that, says Blumberg.
What exactly do they do? Antioxidants work to stop this damaging, disease-causing chain reaction that free radicals have started. Each type of antioxidant works either to prevent the chain reaction or stop it after it's started, Blumberg explains.
"For example, the role of vitamin C is to stop the chain reaction before it starts," he says. "It captures the free radical and neutralizes it. Vitamin E is a chain-breaking antioxidant. Wherever it is sitting in a membrane, it breaks the chain reaction."
Flavonoids are the biggest class of antioxidants. Researchers have identified some 5,000 flavonoids in various foods, Blumberg tells WebMD. Polyphenols are a smaller class of antioxidants, which scientists often refer to as "phenols." (Terms like phytonutrient and phytochemical are more generic terms that researchers sometimes use to describe nutrients and chemicals in plants.)
"We have clear science about antioxidants, that our bodies need a Natural Antioxidant Defense Network, for lack of a better term," Blumberg says. "Just like a country needs a military system, the human body needs defense workers at all levels -- lieutenants, corporals, generals, staff sergeants -- in the form of antioxidants."
The body needs a mix of vitamins and minerals, such as vitamins A, C, E, and beta-carotene, to neutralize this free radical assault.
"We can't rely on a few blockbuster foods to do the job," says Blumberg. "You can't eat nine servings of broccoli a day and expect it to do it all. We need to eat many different foods. Each type works in different tissues of the body, in different parts of cells. Some are good at quenching some free radicals, some are better at quenching others. When you have appropriate amounts of different antioxidants, you're doing what you can to protect yourself."
Multivitamins and vitamin supplements can provide the body with an antioxidant boost. Yet getting too much of some supplements, like vitamin E, can be harmful. Fruits, vegetables, whole grains, legumes, and nuts contain complex mixes of antioxidants, and therein lies the benefit of eating a variety of healthy foods, says Blumberg.
Researchers continue delving into the mysteries of fruits and vegetables, identifying the complex antioxidants they contain. Quercetin, luteolin, hesperetin, catetchin, even (-)-epigallocetechin are some of the stars they have found -- the blockbuster flavonoids in our foods.
"Sure, you can live your whole life without getting epicatechin 3-gallate, a flavonoid found in huge quantities in green tea," says Blumberg. "But if having it in your diet promotes better health, why not try it?"